PerryGolf’s Concierge Drivers play an essential part in any Customized or Escorted Tour. They fill many roles during your trip abroad – from recommending restaurants to sharing nuggets of local history and culture while also making certain every part of the Tour from the airport to the hotel to the first tee runs smoothly on schedule. This post is the third in an ongoing series, during which we’ll profile the devoted, diligent Concierge Drivers who help PerryGolf guests: Play the Game. See the World.
While serving as Concierge Driver on a recent PerryGolf trip, Steve Outram faced a dilemma at the Dublin airport, where he was picking up 10 clients who were continuing an Escorted Tour.
Due to airline error, the golfers clubs did not arrive on the flight.
The next day the golfers were scheduled to play the Dunluce course at Royal Portrush, site of The Open next July and No. 14 in Golf Magazine’s 2017-18 ranking of Top 100 Courses in the World. A round at Portstewart – also a top 50 layout – awaited two days later.
Such a predicament may have confounded a less experienced driver, however, Outram leaned on relationships built during his near three decades working for PerryGolf to make certain the golfers were equipped to play these ‘bucket list rounds.’
Right away, he called the head professional at Royal Portrush and arranged rental sets. Aware that Portstewart only had a half-dozen sets of rental clubs, he also asked the Royal Portrush pro if the golfers could keep the clubs an extra day and use them at Portstewart, located five miles down the coast.
The Royal Portrush pro agreed and disaster was narrowly averted.
“Because of the relationship and the attitude there was no issue at all,” Outram said. “That helped me out greatly. Another driver in the same situation, his golfers didn’t play for two days.”
Assisting others comes easily to Outram, a PerryGolf driver for 27 years. He doesn’t share the story because he intends to boast and while he’s certain there have been other similar incidents during his tenure, frankly, he tries to forget them as quickly as possible. By his estimate, nine times out of 10 a PerryGolf Escorted Tour runs smoothly without so much as a spilled cup of tea. But, when the uncontrollable travel hazards arise, Outram accepts the responsibility of making sure the clients needs are met. Securing a caddy can also be a challenge for guests in Ireland because the loopers often don’t work directly for the club and must be reserved in advance. Outram’s understanding of this nuance is just another way he can enhance the experience for PerryGolf guests.
Outram is a native of Bristol, in the southwest of the United Kingdom, who has called Ireland home for 40 years. He lives in the golfers haven of County Kerry, blessed with wonderful links such as Ballybunion, Tralee and Waterville, and has been involved in the Irish Golf Tour industry since its infancy.
“Tom Watson said a lot of good things about Ballybunion back in the late 70s and that more or less kickstarted golf tourism here,” Outram said. “Now we have the (Rory) McIlroy factor in Northern Ireland and the appeal of Royal County Down and Royal Portrush.”
There’s also a buzz in the air throughout the country as golf fans and tourists look toward The Open, roughly nine months away, making its return to Northern Ireland for the first time since 1951.
Outram, 67, doesn’t play golf anymore. His knees won’t allow it. Yet he still shares the joy PerryGolf clients feel when they stride to the first tee at Ballybunion, glance toward the small stone fence separating the first fairway from a graveyard and begin their quest to conquer the venerable course.
From April to October, his typical season involves 10 to 12 tours. And the makeup of his clients has changed through the years, transitioning from male-only golf buddy trips to more couples-oriented tours these days.
On a recent Escorted Tour, he picked up four couples from the airport in Cork, delivered them to one of the wonderful links of County Kerry, and then took their wives on a sightseeing excursion.
While the men played the amazing Old Head, seeking birdies, the ladies kissed the Blarney Stone, hoping to capture its mystical eloquence.
“Every day is different. The wives add a bit of color and spark,” Outram said. “The variety of meeting the clients, every itinerary is made up differently because PerryGolf is taylor made to the clients request.”
Being familiar with the area enables Outram to make the proper dinner suggestion and handle reservations, if necessary. His experience also leads to giving each set of guests the requisite amount of attention.
Although he’s reached retirement age, Outram doesn’t intend to step away from the steering wheel anytime soon. He’s still happy to rely on his experience and local knowledge while delivering elite customer service to all who are interested in savoring the beauty of the Emerald Isle.