The 2013 and 2014 Scottish Opens will be televised on NBC, making them the first regular European Tour events televised on a major United States TV broadcast network. A two year agreement has been made between the Scottish Open’s title sponsor Aberdeen Asset Management and NBC in which NBC will broadcast two and a half hours of live coverage on the final two day’s play from Castle Stuart Golf Links in 2013 and Royal Aberdeen Golf Club, the venue for the 2014 Scottish Open. This coverage will of course complement that from the Golf Channel, as this year’s Scottish Open starts this Thursday, July 11.
This is a major breakthrough for Aberdeen Asset Management as they, and the Scottish Government – the tournament’s other key supporter – will have the opportunity to promote themselves around the broadcasting. Chief Executive of Aberdeen Asset Management, Martin Gilbert said, “The US is one of our most important markets and therefore we are very supportive of this new agreement with NBC and the Golf Channel.”
Chief Executive of The European Tour, George O’Grady went on, ““Following the vision and leadership of the Golf Channel, we are delighted to enter into this historic new agreement with NBC for live coverage of the Aberdeen Asset Management Scottish Open for the next two years. It speaks volumes for the quality of the European Tour product, and specifically the Aberdeen Asset Management Scottish Open, that one of our most prestigious championships will be shown to a new audience on one of the prime TV networks in the United States in conjunction with our already outstanding coverage on the Golf Channel.”
U.S. Television Coverage for the 2013 Aberdeen Asset Management Scottish Open:
Thursday, July 11: Golf Channel – First Round Coverage
Friday, July 12: Golf Channel – Second Round Coverage
Saturday, July 13: Golf Channel – Lead-in Third Round Coverage Golf Channel on NBC – Third Round Coverage
Sunday, July 14: Golf Channel – Lead-in Final Round Coverage
Golf Channel on NBC – Final Round Coverage
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About the Author: Harrison Gould is the Social Media Marketing Manager of PerryGolf, the leading provider of international golf vacations. You can find him on Google+