There’s a case, often made, that Royal Dornoch alone is worth a journey to the Highlands. It is of course but treasure hunting links golfers will be pleased now to find new loot at Castle Stuart. Opened for play in July 2009 with instant honors from Golf Magazine as the “Best New International Course” of the year, Castle Stuart is the work of Americans Mark Parsinen (Kingsbarns) and Gil Hanse.
The 2013 and 2014 Scottish Opens will be televised on NBC, making them the first regular European Tour events televised on a major United States TV broadcast network. A two year agreement has been made between the Scottish Open’s title sponsor Aberdeen Asset Management and NBC in which NBC will broadcast two and a half hours of live coverage on the final two day’s play from Castle Stuart Golf Links in 2013 and Royal Aberdeen Golf Club, the venue for the 2014 Scottish Open. This coverage will of course complement that from the Golf Channel, as this year’s Scottish Open starts this Thursday, July 11.
This is a major breakthrough for Aberdeen Asset Management as they, and the Scottish Government – the tournament’s other key supporter – will have the opportunity to promote themselves around the broadcasting. Chief Executive of Aberdeen Asset Management, Martin Gilbert said, “The US is one of our most important markets and therefore we are very supportive of this new agreement with NBC and the Golf Channel.”
Chief Executive of The European Tour, George O’Grady went on, ““Following the vision and leadership of the Golf Channel, we are delighted to enter into this historic new agreement with NBC for live coverage of the Aberdeen Asset Management Scottish Open for the next two years. It speaks volumes for the quality of the European Tour product, and specifically the Aberdeen Asset Management Scottish Open, that one of our most prestigious championships will be shown to a new audience on one of the prime TV networks in the United States in conjunction with our already outstanding coverage on the Golf Channel.”
U.S. Television Coverage for the 2013 Aberdeen Asset Management Scottish Open:
Thursday, July 11: Golf Channel – First Round Coverage
Friday, July 12: Golf Channel – Second Round Coverage
Saturday, July 13: Golf Channel – Lead-in Third Round Coverage Golf Channel on NBC – Third Round Coverage
Sunday, July 14: Golf Channel – Lead-in Final Round Coverage
Golf Channel on NBC – Final Round Coverage
The Scottish Open will be held at Castle Stuart for at least the next two years after a major sponsor was found for the event. Global investment management group, Aberdeen Asset Management, have agreed to sponsor the event for three years, with the first two definitely being held at the Highlands links course, with an option to continue for a third year.
The announcement was made at Edinburgh Castle at the weekend and is a major coup for the tournament as it was without a main sponsor until now after Barclays ended their 2013 association with the tournament, leaving serious doubt hanging over this year’s event.
George O’Grady (European Tour Chief Executive) said “We are delighted to welcome Aberdeen Asset Management, an eminent global company based in Scotland, as title sponsor of the Scottish Open, one of the most prestigious tournaments on The European Tour International Schedule which, this year, will once again be played on the spectacular links layout at Castle Stuart.”
By Keith Baird. Keith has been with PerryGolf for over 13 years and is one of our Golf Travel Specialists.