R&A Announces New Media Partner in USA

Today the R&A declared NBC Sports Group as its media partner in the U.S.
 
The partnership will be a twelve year term from 2017 – 2028, and includes media coverage of The Open, The Senior Open, Walker Cup and The Amateur Championship. Furthermore, it shall also feature English coverage on NBC and Golf Channel as well as Spanish coverage on NBC Universo.

R&A Chief Executive, Peter Dawson said:

We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group.  They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms. The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world class coverage of the Championship.

Mark Lazarus, Chairman of NBC Sports Group said,

The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe.

Media coverage of The Open at St Andrews next month, July 2015, and of The Open at Royal Troon in 2016 will be provided by ESPN per The Open‘s broadcast partner of the past five years.

Dawson went on to say,

We have enjoyed, and continue to enjoy, an excellent relationship with ESPN.  They have raised the bar in terms of covering major championship golf and their commitment to telling The Open’s story and delivering the most compelling coverage of The Open Championship has been outstanding.

Read the full article on The R&A website.

About the Author: Harrison Gould is the Social Media Marketing Manager of PerryGolf, a leading provider of international golf vacations. You can find him on Google+, LinkedIn, Twitter, Instagram , and Pinterest.