PerryGolf - America’s leading
provider of luxury international golf vacations. Founded in
1984 by a pair of Scottish brothers who were accomplished amateur
golfers in the United Kingdom. Company maintains a marketing
and sales office in Atlanta GA with operational headquarters
located in Helensburgh, Scotland. PerryGolf is recognized and
respected for providing unique and innovative golf travel experiences
including privately chartered small-ship cruises, luxury train
tours, helicopter tours and personalized land tours utilizing
an exclusive fleet of nine custom-configured Mercedes-Benz VIP
Golf Coaches. Over the years, the business has evolved into
two distinct programs;
Customized Travel - the creation of
personalized golf trips for a group of golfers (and on occasion
non golfers) who know each other and wish to travel together.
PerryGolf designs, implements and executes these trips as key
element of our core business. Group size can vary from single
travelers to groups well in excess of 100 travelers.
Grand Touring
- Unique programs which are exclusive to PerryGolf and include
ship and train charters that in turn we uses these conveyances
for tours which are designed to provide the finest golf travel
experience. Examples include British Open by Sea, Mediterranean
by Sea, Royal Scotsman to the British Open. All of our current
information is available on our website as is more detailed
background information if required.
Destinations Served
- British Isles (Scotland, Ireland, England, Wales), Spain (Costa
del Sol), Portugal (Lisbon & Algarve) specializing in golf
travel. On occasion, limited special opportunity programs are
implements, e.g. Mediterranean Golf by Sea & Caribbean by
Sea.
Client interest / motivation - For
many a golf trip to the British Isles provides a level of golf
experience which is unique in the world. The types of courses
(“links” golf courses are the most popular), the
weather, local interest in the game and historical significance
all work together to create an ambience that is impossible to
duplicate elsewhere. Another specific interest is attendance
to the British Open, one of golf’s top four professional
tournaments played each year during the 3rd week of July.
Significance of destinations - Scotland
is widely regarded as the “Home of Golf” and as
result many golfers wish to play golf where the game started.
Golf is unique as a sport due to a profound interest in the
history and traditions of the game. Golf throughout the British
Isles is also viewed as a significantly different experience
due to the type of golf course, links…which by definition
is the reclaimed land from the sea. For our other destinations,
the interest lies somewhere between quality golf experiences
and lifestyle choices. Travel to enjoy a new golf course AND
a different culture.
Target Audience - Male golfers, 45
- 70 years of age on Customized programs. Couples golfers and
non-golfers, 45-75 years of age on packaged/fixed programs like
cruises and train tours.(Grand Touring programs)
Key Questions - Customized
Travel
In order for a PerryGolf Travel Specialist to prepare a customized
quote, we require just a few questions be answered. This provides
sufficient data that we can formulate the initial proposals
which serves as something of a road map for the proposed trip.
It helps everyone involved in the process as it focuses the
client’s attention on a specific plan.
PerryGolf Process - inquiry to booking
to final documents:
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How many in the group?
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How many golfers & non golfers (if any) in the group?
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What are the preferred dates of travel?
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Is transportation requested in a VIP Golf Coach with
Concierge Driver or self drive?
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What type of accommodation is preferred, e.g small country
house, deluxe hotel, first class hotel, single or double
occupancy?
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Do they have any specific golf courses they wish to play?
.. ideally prioritize the important courses.
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How many in the group?
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How many golfers & non-golfers (if any) in the group?
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Is party interested in pre or post tour extensions (if
any)?
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What level of cabin accommodation is preferred?
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Proposal. You shall receive from PerryGolf,
within 24 hours, a complete and carefully detailed proposal
based upon your requested dates, golf courses and hotels.
As noted, this proposal recognizes dates when golf courses
are closed due to events scheduled in advance, but is not
based on real-time availability.
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You are welcome to revert to your PerryGolf Travel Specialist
with any changes you wish to your client’s schedule.
Due to club rules we sometimes need to change the flow of
schedules to accommodate as many of your preferred courses
as possible.
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Booking. Once your client has settled
on a schedule they wish to book, you shall receive our reservations
form via email including booking conditions. Once you have
returned a completed reservations form and a $1,000 deposit
for each client, we then forward your clients details to
our overseas office to complete the process with confirmations
for all golf and accommodation.
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On the next business day following receipt of your reservations
forms we expect to have your clients confirmed schedule
with assigned starting times. In the event we encountered
availability issues at any of the hotels or golf courses,
your Travel Specialist will contact you and discuss the
options available. In the event we are unable to secure
a schedule which satisfies your client's requirements, there
is no financial obligation to either party, and all arrangements
are cancelled.
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It is critically important during the confirmation phase
of the booking that you are aware of the time constraints
PerryGolf deals with our suppliers. Some facilities will
only hold space for a brief period of time before they require
non refundable deposits.
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Final Travel Documents.
Approximately 30 days prior to travel you shall receive
your clients final travel information with complete documentation
for their upcoming trip including final schedule, travel
advisor booklet, maps and bag tags.
Selling points
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Old Course,
St. Andrews - by contract, PerryGolf has the most extensive
access to guaranteed starting times on the Old Course of
any golf travel company in North America.
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Mercedes-Benz
VIP Golf Coaches - Golfers travel in unsurpassed comfort
with custom designed coaches for 8 travelers. Concierge
driver on each coach who remains with group throughout golf
vacation…from collection at airport at the destination
until departure back to the United States.
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Grand Touring
programs - utilizing chartered vessels, PerryGolf offers
unique golf experiences around the British Isles. For 2004,
we shall be offering a golf trip aboard the Royal Scotsman
train, deluxe Mediterranean Golf Cruise and the Best of
the British Isles by Sea. 2004 program schedules to be released
in early April 2003.
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Private
Collection - A portfolio of properties which we believe
are perfect for small groups of travelers in Scotland and
provide exclusive accommodations.
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Plan
Your Own Tour (PYOT) - an exclusive on line pricing
trip planning and pricing calculator for any customized
golf tours to the British Isles, Spain & Portugal.
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PerryGolf has been operating luxury golf experiences
since 1984 and enjoys a repeat and referral rate over 75%.
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One company service - PerryGolf with marketing and sales
office in Atlanta, Georgia plus operations office in Helensburgh,
Scotland provides seamless service. Your clients are dealing
with the same company throughout. They are NOT being passed
to a ground handler over which you have no experience.
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Customized Quotations - provided same day, at the very
latest, within 24 hours as requested by experienced staff
in Atlanta office via email with click thru information
to more extensive detail.
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Value Added Programs which clients experience such as
Preferred
Hotel Partners which extend a particularly warm welcome
to PerryGolf travelers.
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Weather / best season to travel - Travel
to the British Isles is predominantly May - October with travel
to Spain/Portugal in April - June & September - November.
During the summer months, these areas can get quite warm for
golf.
Key Golf Courses
Scotland
Old Course, St. Andrews - The Home
of Golf. On everyone’s must play list.
Ailsa Course, Turnberry - Excellent
Starwood resort, The Westin Turnberry Resort, which has hosted
British Open Golf Championship. In order to secure confirmed
advance tee times, golfers must stay at the hotel.
Carnoustie - Venue for British
Open, located 50 minutes north of St. Andrews
Royal Troon -Venue for 2004 British
Open, located 30 minutes north of Turnberry
Muirfield - VERY private golf club
which accepts visitors on restricted basis
Royal Dornoch - A classic links
course in the North of Scotland, much admired but many do
not visit because of it’s perceived difficult to reach
location.
Prestwick - Original British Open
venue (in 1860), 30 minutes north of Turnberry and adjacent
to Troon
Loch Lomond - VERY private club
which DOES NOT accept visitors unless accompanied by a member.
Ireland
Be aware, in very general terms that golf courses in Ireland
are more widely dispersed than in Scotland or England. Additionally,
the roads are not as developed as a result a 30 mile journey
may take 60 minutes. This is an ideal destination for the
use of helicopter transportation.
Ballybunion - Probably
the most famous of Irish courses. Located on the west coast
Portmarnock - Located slightly north
of Dublin (east coast).
Old Head - New course, south of Cork,
spectacular views and has received much attention
Lahinch - Old, established course
north of Ballybunion (2 hours) across the River Shannon.
Doonbeg - New Greg Norman designed
golf course, 30 minutes south of Lahinch.
Waterville - Popular links course
located in a remote location at end of Ring of Kerry.
Royal County Down - Highly regarded
links course, 2 ½ hours north of Dublin in Northern
Ireland
Royal Portrush - On the north coast
of Ireland. Only course outside of the British mainland to
host the British Open.
England
Sunningdale - Located to the west
of London. 20 minutes from London Heathrow airport. Inland
course but well respected & known.
Royal Lytham - Links course on the
Lancashire Coast of England, 70 minutes from Manchester. Regular
host to British Open.
Royal Birkdale - Links course on the
Lancashire Coast of England, 60 minutes from Manchester. Regular
host to British Open.
Royal Liverpool - Links course on
the Lancashire Coast of England, 50 minutes from Manchester.
Hosts 2006 British Open, the first since 1967.
The Belfry - An inland course. Famous
for hosting the Ryder Cup Matches on numerous occasions.
Spain
There is no meaningful golf near Madrid. Most popular golf
is on the Costa del Sol, which is on the southern coast. Fly
into Malaga (AGP) via Madrid or other European city.
Valderrama - Hosted the 1997 Ryder
Cup Matches. Located at western end of Costa del Sol
Sotogrande - Not as famous as its
neighbor across the street, Valderrama but a fine test of
golf and well known to Americans.
Portugal
Most of the noted golf is in the Algarve, on the southern
coast of Portugal. There a few new courses near Lisbon (4
hours by car, north of the Algarve). Lisbon is the capital.
Faro (FAO) is preferred airport in the Algarve.
San Lorenzo - The highest ranked
course in Portugal. Common ownership with the Dona Filipa
Hotel.
Vilamoura - The Old Course is an excellent
course, 15 minutes from Dona Filipa
Vale do Lobo - Across the street from
the Dona Filipa
Hotels
PerryGolf has worked tirelessly with all of the better properties
at our destinations to ensure every client is welcomed as warmly
as possible. To this end we have developed our Preferred Partners
Program which uses the finest hotel in each region. We carefully
review each hotel on an ongoing basis and also closely monitor
client feedback.
Sightseeing
It is critical to address the needs & interest of non golfers
who travel with us. We serve their needs in a variety of ways,
depending upon the individual situation;
Grand Touring - comprehensive daily sightseeing
programs are designed and included in the total cost of all
of our Grand Touring events. The schedule varies by destination
but the intent is to provide an interesting, cultural experience
for those participants not wishing to golf.
Customized Programs
Concierge Driver - On programs with a Concierge Drive,
he will gladly take the non golfers sightseeing during the
day when the golfers are on the links. He will assist with
shopping & sightseeing ideas to ensure a memorable vacation
for those not playing golf.
Self drive programs - Included in the information
travelers receive upon arrival at the destination is a comprehensive
package listing sightseeing opportunities and suggestions
for their trip.
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